Research & strategic advisory.

We scope commissioned research around a defined technology or business question, the evidence needed, and the decision to be made.

Discuss a project

What we work on

AI strategy and decision research

Commissioned research and reviews of AI use cases, suppliers, and operating choices.

Explore AI strategy

Revenue architecture

Through Hidden Structure, we examine pricing, pipeline, and acquisition economics to identify which commercial constraint to address first.

Visit Hidden Structure

Hidden Structure is a practice of Horizon Search, Inc.

Selected work

First Principles First

Research methods and venture development

David co-founded FP1 with John Clippinger and led the development of research methods and decision-support tools for assessing the AI transition. His work included the Radar and published methodology for evaluating evidence and uncertainty.

Outsider Insight

Venture development and collaboration

Horizon Search collaborated on Outsider Insight, Massimo Redaelli's conversation series exploring technology, culture and public life.

Start with the decision.

We agree on the question, the evidence needed, and the deliverable before work begins. Specialist involvement is defined for each assignment.

Led by David Lovejoy.

A founder and operator with experience in research, venture development and commercial advisory.

About Horizon Search

What are you working on?

Tell us the decision you need to make and when you need an answer.

Discuss a project